Is it a buzzword or is it a necessity in the hyper connected
world.. It is validated once you understand the concept and its relevance that
it is imperative for any organization worth its salt to work on the current and
potential offerings and convey the message to all its constituents . In the
internet of things I read somewhere your
EVP is as good as the Glassdoor reviews you get from interview candidates ,
current employees and employees who have left .Hence a carefully sculpted EVP is required. However what is important is
the overall ethos and values of the organization ; how does it treat its
employees –current and the leavers, interview candidates !!
There are good tools available to create an EVP and a few things
I believe are important :
-an overall approach as a company if you are global one
- region specific/local
offerings along with the other
overarching attributes
-top down sponsorship
-continuous communication of the value proposition at all
appropriate forums and using all media
The importance of EVP is only increasing with every passing
day according to me . It is in fact on a lighter the Executive Presence
exhibited by the organization !!
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